Marjorie Moore and Natalie Jablonski explore nonprofit life in the place where mission and people meet. After all, we're all working toward the same outcome.
Episodes
Tuesday Jan 16, 2018
Tuesday Jan 16, 2018
Imagine a world where your nonprofit had all the money you needed for marketing and the right people were receiving the messages you wanted them to get everyday.
Jessica Thomas lives in that world and can help you transform your marketing.
Jessica walks through the world of Google Grants, an easily obtainable way to get $10,000 of inkind gifts from Google, and their AdWords program. She explains how setting up remarketing campaigns can help you remind donors to purchase event tickets AND breaks down the difference between a Boosted Post and an Ad on Facebook.
To get in touch with Jessica and information about working with Amplified Digital at Amplified Digital's website, by email at jthomas@ad-stl.com, or phone at 314-475-1237.
Connect with Us!
Natalie on LinkedIn- https://www.linkedin.com/in/nataliejablonski
Marjorie on LinkedIn- http://www.linkedin.com/in/marjorie-moore
501Crossroads on Facebook- http://www.facebook.com/501crossroads
501Crossroads on Twitter- http://www.twitter.com/501crossroads
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Tuesday Oct 31, 2017
Tuesday Oct 31, 2017
When was the last time a car cut you off, only for you to realize it was wrapped in your favorite charity's logo. Or you witnessed someone being rude to a store employee while wearing (gulp) the tee shirt from YOUR fundraiser?
There's a lot to think about when it comes to nonprofit branding and not all of it is under our control... especially if you give out a lot of swag.
Marjorie and Natalie grabbed some wine to talk about the ramifications of boarish employees on social media, rude donors in the community, and bad drivers in your organization's cars and what you can do to protect your brand from them.
Connect with Us!
Natalie on LinkedIn- https://www.linkedin.com/in/nataliejablonski
Marjorie on LinkedIn- http://www.linkedin.com/in/marjorie-moore
501Crossroads on Facebook- http://www.facebook.com/501crossroads
501Crossroads on Twitter- http://www.twitter.com/501crossroads
501Crossroads on YouTube- https://www.youtube.com/channel/UC06RxW8CDSTZF05S9bK9UoA
Listen to this episode on...
Tuesday Oct 10, 2017
Tuesday Oct 10, 2017
What nonprofits say: The media is big and scary, they don't have time for my little thing.
What the media says: We want to help!
Building a relationship with your local TV stations, radio stations, and newspapers doesn't have to be rocket science, but you don't have to be a stalker either. All it takes is getting to know what journalists and hosts need to do their jobs so they can help promote you!
What's a PSA? Should I have a volunteer record a spot and send it to everyone? Who should I send things to? Wait, what's a media sponsorship... are they going to give us money? Elaine McNamara from 97.5 FM The Rock in Carlyle, Illinois is here to answer all of your questions about cozying up to local media.
You can find the Rock on your dial at 97.5 FM near Carlyle or at www.wdljfm.com, on TuneIn, and on Facebook. If you're in the area and want to submit something about your organizition, send it to community@wdljfm.com.
You connect with Elaine at elaine@wdljfm.com or find her on Facebook, Twitter, or LinkedIn.
Connect with Us!
Natalie on LinkedIn- https://www.linkedin.com/in/nataliejablonski
Marjorie on LinkedIn- http://www.linkedin.com/in/marjorie-moore
501Crossroads on Facebook- http://www.facebook.com/501crossroads
501Crossroads on Twitter- http://www.twitter.com/501crossroads
Listen to this episode on...
Tuesday Sep 05, 2017
Tuesday Sep 05, 2017
Do the seas of people part when you walk through a Chamber event because no one wants to be asked for money by you and your organization again?
The Nonprofit Ninja, Natalie Jablonski, shares her three tricks to partner with businesses to benefit your nonprofit without yet again asking them for money.
Learn the best way to do a donation drive and tell your story at the same time, share outreach resources, and develop your own think tank.
Connect with Us!
Natalie on LinkedIn- https://www.linkedin.com/in/nataliejablonski
Marjorie on LinkedIn- http://www.linkedin.com/in/marjorie-moore
501Crossroads on Facebook- http://www.facebook.com/501crossroads
501Crossroads on Twitter- http://www.twitter.com/501crossroads
Tuesday Aug 15, 2017
Tuesday Aug 15, 2017
A man who stops advertising is like a man who stops a clock to save time - Henry Ford
Advertising can be a stumbling block for nonprofits. From being too expensive, to not having a good handle on strategy and what the ROI is, the thought of paying to get the message out can be daunting. Lisa Adams from Marketplace Magazine stopped by to talk about cost efficient ways to spread the word and get a better understanding of just how fast that word spreads.
To find out more about Lisa and Marketplace Magazine, email her at lisa.adams@marketplacemagazine.biz, call her at 618-416-1839 or find her on Facebook, LinkedIn, and Twitter.
Connect with Us!
Natalie on LinkedIn- https://www.linkedin.com/in/nataliejablonski
Marjorie on LinkedIn- http://www.linkedin.com/in/marjorie-moore
501Crossroads on Facebook- http://www.facebook.com/501crossroads
501Crossroads on Twitter- http://www.twitter.com/501crossroads
Listen to this episode on...
Wednesday Jul 26, 2017
Wednesday Jul 26, 2017
Love them or hate them, Giving Days are here to stay.
Marjorie and Natalie grabbed a big glass of wine to talk about the pros and cons of participating in events like Giving Tuesday and your local Big Give or Giving Day. From ideas on how to succeed and ideas to on how to gracefully bow out if everyone you know is in, we cover it all.
Connect with Us!
Natalie on LinkedIn- https://www.linkedin.com/in/nataliejablonski
Marjorie on LinkedIn- http://www.linkedin.com/in/marjorie-moore
501Crossroads on Facebook- http://www.facebook.com/501crossroads
501Crossroads on Twitter- http://www.twitter.com/501crossroads
Tuesday Jul 11, 2017
Tuesday Jul 11, 2017
Friending volunteers... at mentioning board members on Twitter... LinkingIn with staff... attending networking events three evenings a week... dinner with a colleague from another organization.
Forget work-life balance, for those of us that live the nonprofit life, work-life integration is where we're trending.
How do you use your social media presence in a way that promotes your personal brand, enhances your organization, and lets your authentic voice be heard to those who you want to hear it? How much social should be in your networking? It's a complicated issue, so Marjorie and Natalie grabbed a bottle of wine to figure out some answers.
Connect with Us!
Natalie on LinkedIn- https://www.linkedin.com/in/nataliejablonski
Marjorie on LinkedIn- http://www.linkedin.com/in/marjorie-moore
501Crossroads on Facebook- http://www.facebook.com/501crossroads
501Crossroads on Twitter- http://www.twitter.com/501crossroads
Tuesday Mar 07, 2017
Tuesday Mar 07, 2017
When your work and life balance really looks like work life soup, it's hard to know when it's the right time to promote your mission to your friends and family.
Is Christmas dinner the right time to ask if Aunt Ethel will come to the Gala? Is after church the right time to talk to your fellow congregants about volunteering?
Marjorie and Natalie pop open a bottle of wine to discuss when the time is right to promote your mission and when it's just not.
Connect with Us!
Natalie on LinkedIn- https://www.linkedin.com/in/nataliejablonski
Marjorie on LinkedIn- http://www.linkedin.com/in/marjorie-moore
501Crossroads on Facebook- http://www.facebook.com/501crossroads
Tuesday Dec 20, 2016
Tuesday Dec 20, 2016
We know you've seen it... the dreaded Think Before You Donate meme that flies around every holiday giving season. We're just going to let Waffles at Noon debunk that here: http://wafflesatnoon.com/think-before-you-donate-charity-claims/.
But if you can't rely on Facebook Memes, how can you find good charities to donate to? Marjorie and Natalie throw back some vino and let you in on the secrets of the nonprofit trade.
Connect with Us!
Natalie on LinkedIn
Marjorie on LinkedIn
501Crossroads on Facebook
Tuesday Aug 23, 2016
Tuesday Aug 23, 2016
Everyone knows that when you are nonprofit organization the magic behind the mission is fundraising. Simply put, no money no mission. And fundraising has a three-phase cycle – you are either starting a campaign, in a campaign, or ending a campaign. Today we have Ellen Howe, Senior Consultant with The Rome Group. She been involved in the nonprofit sector for 15 years as a consultant, development officer and program director. Ellen joins Marjorie and Natalie to talk about what a feasibility study is and helps you figure out if it's right for your organization.