Marjorie Moore and Natalie Jablonski explore nonprofit life in the place where mission and people meet. After all, we're all working toward the same outcome.
Episodes
Friday Jun 03, 2016
Friday Jun 03, 2016
Nonprofits are always being told to segment their lists, spend less, raise more. Have you ever wondered how? Katie Mahoney, an Integrated Marketing Consultant and owner of the Mahoney Group, is on the show today- our first Skype interviewee- to talk about how to select your targets out of your database to send less mail and email and raise more dollars.
You can reach out to Katie to learn more on LinkedIn and on the Mahoney Group website.
Some of the articles we talked about were
10 Ways to Segment Your Donors to Improve Fundraising Effectiveness
Know Your Target Audience: 10 Questions to Ask
Create Personas to Bridge the Gap with Target Audiences
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