Targeted Marketing to Make Everyone Love You with Katie Mahoney

June 3, 2016

Nonprofits are always being told to segment their lists, spend less, raise more.  Have you ever wondered how?   Katie Mahoney, an Integrated Marketing Consultant and owner of the Mahoney Group, is on the show today- our first Skype interviewee- to talk about how to select your targets out of your database to send less mail and email and raise more dollars.  

You can reach out to Katie to learn more on LinkedIn and on the Mahoney Group website

Some of the articles we talked about were

Play this podcast on Podbean App