Episodes
Tuesday Jan 16, 2018
Tuesday Jan 16, 2018
Imagine a world where your nonprofit had all the money you needed for marketing and the right people were receiving the messages you wanted them to get everyday.
Jessica Thomas lives in that world and can help you transform your marketing.
Jessica walks through the world of Google Grants, an easily obtainable way to get $10,000 of inkind gifts from Google, and their AdWords program. She explains how setting up remarketing campaigns can help you remind donors to purchase event tickets AND breaks down the difference between a Boosted Post and an Ad on Facebook.
To get in touch with Jessica and information about working with Amplified Digital at Amplified Digital's website, by email at jthomas@ad-stl.com, or phone at 314-475-1237.
Connect with Us!
Natalie on LinkedIn- https://www.linkedin.com/in/nataliejablonski
Marjorie on LinkedIn- http://www.linkedin.com/in/marjorie-moore
501Crossroads on Facebook- http://www.facebook.com/501crossroads
501Crossroads on Twitter- http://www.twitter.com/501crossroads
Subscribe and Listen to 501Crossroads on...
Apple Podcasts-https://itunes.apple.com/us/podcast/501crossroads/id1102815954?mt=2
Stitcher- https://www.stitcher.com/podcast/501crossroads
Overcast- https://overcast.fm/itunes1102815954/501crossroads
TuneIn- https://tunein.com/radio/501Crossroads-p1038747/
YouTube- https://www.youtube.com/channel/UC06RxW8CDSTZF05S9bK9UoA
Android- http://subscribeonandroid.com/the501crossroads.podbean.com/feed/
Don’t forget to leave us a review so we know how you’re making your mission happen!
Tuesday Oct 10, 2017
Building Relationships with Local Media with Elaine McNamara
Tuesday Oct 10, 2017
Tuesday Oct 10, 2017
What nonprofits say: The media is big and scary, they don't have time for my little thing.
What the media says: We want to help!
Building a relationship with your local TV stations, radio stations, and newspapers doesn't have to be rocket science, but you don't have to be a stalker either. All it takes is getting to know what journalists and hosts need to do their jobs so they can help promote you!
What's a PSA? Should I have a volunteer record a spot and send it to everyone? Who should I send things to? Wait, what's a media sponsorship... are they going to give us money? Elaine McNamara from 97.5 FM The Rock in Carlyle, Illinois is here to answer all of your questions about cozying up to local media.
You can find the Rock on your dial at 97.5 FM near Carlyle or at www.wdljfm.com, on TuneIn, and on Facebook. If you're in the area and want to submit something about your organizition, send it to community@wdljfm.com.
You connect with Elaine at elaine@wdljfm.com or find her on Facebook, Twitter, or LinkedIn.
Connect with Us!
Natalie on LinkedIn- https://www.linkedin.com/in/nataliejablonski
Marjorie on LinkedIn- http://www.linkedin.com/in/marjorie-moore
501Crossroads on Facebook- http://www.facebook.com/501crossroads
501Crossroads on Twitter- http://www.twitter.com/501crossroads
Listen to this episode on...
Tuesday Aug 15, 2017
Advertising 101 for Nonprofits with Lisa Adams of Marketplace Magazine
Tuesday Aug 15, 2017
Tuesday Aug 15, 2017
A man who stops advertising is like a man who stops a clock to save time - Henry Ford
Advertising can be a stumbling block for nonprofits. From being too expensive, to not having a good handle on strategy and what the ROI is, the thought of paying to get the message out can be daunting. Lisa Adams from Marketplace Magazine stopped by to talk about cost efficient ways to spread the word and get a better understanding of just how fast that word spreads.
To find out more about Lisa and Marketplace Magazine, email her at lisa.adams@marketplacemagazine.biz, call her at 618-416-1839 or find her on Facebook, LinkedIn, and Twitter.
Connect with Us!
Natalie on LinkedIn- https://www.linkedin.com/in/nataliejablonski
Marjorie on LinkedIn- http://www.linkedin.com/in/marjorie-moore
501Crossroads on Facebook- http://www.facebook.com/501crossroads
501Crossroads on Twitter- http://www.twitter.com/501crossroads
Listen to this episode on...