Building Relationships with Local Media with Elaine McNamara

October 10, 2017

What nonprofits say: The media is big and scary, they don't have time for my little thing.

What the media says: We want to help!

Building a relationship with your local TV stations, radio stations, and newspapers doesn't have to be rocket science, but you don't have to be a stalker either.  All it takes is getting to know what journalists and hosts need to do their jobs so they can help promote you! 

What's a PSA? Should I have a volunteer record a spot and send it to everyone? Who should I send things to? Wait, what's a media sponsorship... are they going to give us money? Elaine McNamara from 97.5 FM The Rock in Carlyle, Illinois is here to answer all of your questions about cozying up to local media. 

You can find the Rock on your dial at 97.5 FM near Carlyle or at, on TuneIn, and on Facebook. If you're in the area and want to submit something about your organizition, send it to

You connect with Elaine at or find her on Facebook, Twitter, or LinkedIn

Connect with Us!

Natalie on LinkedIn-

Marjorie on LinkedIn-  

501Crossroads on Facebook-

501Crossroads on Twitter-


Listen to this episode on...

Apple Podcasts






Facebook Comments: