How are Nonprofits Living in a Digital World with Jessica Thomas from Amplified Digital

January 16, 2018

Imagine a world where your nonprofit had all the money you needed for marketing and the right people were receiving the messages you wanted them to get everyday.  

Jessica Thomas lives in that world and can help you transform your marketing.

Jessica walks through the world of Google Grants, an easily obtainable way to get $10,000 of inkind gifts from Google, and their AdWords program. She explains how setting up remarketing campaigns can help you remind donors to purchase event tickets AND breaks down the difference between a Boosted Post and an Ad on Facebook.  

To get in touch with Jessica and information about working with Amplified Digital at Amplified Digital's website, by email at jthomas@ad-stl.com, or phone at 314-475-1237. 

Connect with Us!

Natalie on LinkedIn- https://www.linkedin.com/in/nataliejablonski

Marjorie on LinkedIn- http://www.linkedin.com/in/marjorie-moore  

501Crossroads on Facebook- http://www.facebook.com/501crossroads

501Crossroads on Twitter- http://www.twitter.com/501crossroads

 

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Don’t forget to leave us a review so we know how you’re making your mission happen!

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Wine on One- Repping the Brand

October 31, 2017

When was the last time a car cut you off, only for you to realize it was wrapped in your favorite charity's logo.  Or you witnessed someone being rude to a store employee while wearing (gulp) the tee shirt from YOUR fundraiser? 

There's a lot to think about when it comes to nonprofit branding and not all of it is under our control... especially if you give out a lot of swag.  

Marjorie and Natalie grabbed some wine to talk about the ramifications of boarish employees on social media, rude donors in the community, and bad drivers in your organization's cars and what you can do to protect your brand from them.  

Connect with Us!

Natalie on LinkedIn- https://www.linkedin.com/in/nataliejablonski

Marjorie on LinkedIn- http://www.linkedin.com/in/marjorie-moore  

501Crossroads on Facebook- http://www.facebook.com/501crossroads

501Crossroads on Twitter- http://www.twitter.com/501crossroads

501Crossroads on YouTube- https://www.youtube.com/channel/UC06RxW8CDSTZF05S9bK9UoA 

 

Listen to this episode on...

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YouTube

 

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Building Relationships with Local Media with Elaine McNamara

October 10, 2017

What nonprofits say: The media is big and scary, they don't have time for my little thing.

What the media says: We want to help!

Building a relationship with your local TV stations, radio stations, and newspapers doesn't have to be rocket science, but you don't have to be a stalker either.  All it takes is getting to know what journalists and hosts need to do their jobs so they can help promote you! 

What's a PSA? Should I have a volunteer record a spot and send it to everyone? Who should I send things to? Wait, what's a media sponsorship... are they going to give us money? Elaine McNamara from 97.5 FM The Rock in Carlyle, Illinois is here to answer all of your questions about cozying up to local media. 

You can find the Rock on your dial at 97.5 FM near Carlyle or at www.wdljfm.com, on TuneIn, and on Facebook. If you're in the area and want to submit something about your organizition, send it to community@wdljfm.com

You connect with Elaine at elaine@wdljfm.com or find her on Facebook, Twitter, or LinkedIn

Connect with Us!

Natalie on LinkedIn- https://www.linkedin.com/in/nataliejablonski

Marjorie on LinkedIn- http://www.linkedin.com/in/marjorie-moore  

501Crossroads on Facebook- http://www.facebook.com/501crossroads

501Crossroads on Twitter- http://www.twitter.com/501crossroads

 

Listen to this episode on...

Apple Podcasts

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Overcast

TuneIn

YouTube

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Wine on One- Three Ways to Partner with Businesses without Asking for Money

September 5, 2017

Do the seas of people part when you walk through a Chamber event because no one wants to be asked for money by you and your organization again? 

The Nonprofit Ninja, Natalie Jablonski, shares her three tricks to partner with businesses to benefit your nonprofit without yet again asking them for money.  

Learn the best way to do a donation drive and tell your story at the same time, share outreach resources, and develop your own think tank. 

Connect with Us!

Natalie on LinkedIn- https://www.linkedin.com/in/nataliejablonski

Marjorie on LinkedIn- http://www.linkedin.com/in/marjorie-moore  

501Crossroads on Facebook- http://www.facebook.com/501crossroads

501Crossroads on Twitter- http://www.twitter.com/501crossroads

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Advertising 101 for Nonprofits with Lisa Adams of Marketplace Magazine

August 15, 2017

A man who stops advertising is like a man who stops a clock to save time - Henry Ford

Advertising can be a stumbling block for nonprofits. From being too expensive, to not having a good handle on strategy and what the ROI is, the thought of paying to get the message out can be daunting.  Lisa Adams from Marketplace Magazine stopped by to talk about cost efficient ways to spread the word and get a better understanding of just how fast that word spreads.   

 

To find out more about Lisa and Marketplace Magazine, email her at lisa.adams@marketplacemagazine.biz, call her at 618-416-1839 or find her on Facebook, LinkedIn, and Twitter

 

Connect with Us!

Natalie on LinkedIn- https://www.linkedin.com/in/nataliejablonski

Marjorie on LinkedIn- http://www.linkedin.com/in/marjorie-moore  

501Crossroads on Facebook- http://www.facebook.com/501crossroads

501Crossroads on Twitter- http://www.twitter.com/501crossroads

 

Listen to this episode on...

Apple Podcasts

Stitcher

Overcast

TuneIn

YouTube

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Wine on One- Love Them or Hate Them… Giving Days

July 26, 2017

Love them or hate them, Giving Days are here to stay.  

Marjorie and Natalie grabbed a big glass of wine to talk about the pros and cons of participating in events like Giving Tuesday and your local Big Give or Giving Day. From ideas on how to succeed and ideas to on how to gracefully bow out if everyone you know is in, we cover it all.  

Connect with Us!

Natalie on LinkedIn- https://www.linkedin.com/in/nataliejablonski

Marjorie on LinkedIn- http://www.linkedin.com/in/marjorie-moore  

501Crossroads on Facebook- http://www.facebook.com/501crossroads

501Crossroads on Twitter- http://www.twitter.com/501crossroads

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Wine on One- Social Media and Work-Life Integration

July 11, 2017

Friending volunteers... at mentioning board members on Twitter... LinkingIn with staff... attending networking events three evenings a week... dinner with a colleague from another organization. 

Forget work-life balance, for those of us that live the nonprofit life, work-life integration is where we're trending.    

How do you use your social media presence in a way that promotes your personal brand, enhances your organization, and lets your authentic voice be heard to those who you want to hear it? How much social should be in your networking?  It's a complicated issue, so Marjorie and Natalie grabbed a bottle of wine to figure out some answers. 

Connect with Us!

Natalie on LinkedIn- https://www.linkedin.com/in/nataliejablonski

Marjorie on LinkedIn- http://www.linkedin.com/in/marjorie-moore  

501Crossroads on Facebook- http://www.facebook.com/501crossroads

501Crossroads on Twitter- http://www.twitter.com/501crossroads

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Wine on One- When to Promote the Mission

March 7, 2017

When your work and life balance really looks like work life soup, it's hard to know when it's the right time to promote your mission to your friends and family.  

Is Christmas dinner the right time to ask if Aunt Ethel will come to the Gala?  Is after church the right time to talk to your fellow congregants about volunteering? 

Marjorie and Natalie pop open a bottle of wine to discuss when the time is right to promote your mission and when it's just not. 

Connect with Us!

Natalie on LinkedIn- https://www.linkedin.com/in/nataliejablonski

Marjorie on LinkedIn- http://www.linkedin.com/in/marjorie-moore  

501Crossroads on Facebook- http://www.facebook.com/501crossroads

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Using the Interwebs to Find the Good Charities

December 20, 2016

We know you've seen it... the dreaded Think Before You Donate meme that flies around every holiday giving season.  We're just going to let Waffles at Noon debunk that here: http://wafflesatnoon.com/think-before-you-donate-charity-claims/

But if you can't rely on Facebook Memes, how can you find good charities to donate to? Marjorie and Natalie throw back some vino and let you in on the secrets of the nonprofit trade.  

 

Connect with Us!

Natalie on LinkedIn

Marjorie on LinkedIn

501Crossroads on Facebook

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The Value of the Feasibility Study with Ellen Howe

August 23, 2016

Everyone knows that when you are nonprofit organization the magic behind the mission is fundraising.  Simply put, no money no mission.  And fundraising has a three-phase cycle – you are either starting a campaign, in a campaign, or ending a campaign.  Today we have Ellen Howe, Senior Consultant with The Rome Group.  She been involved in the nonprofit sector for 15 years as a consultant, development officer and program director. Ellen joins Marjorie and Natalie to talk about what a feasibility study is and helps you figure out if it's right for your organization.  


Resources on Feasibilty Studies 

Contact us!

You can find 501Crossroads on Facebook.   
Get LinkedIn with Natalie Jablonski   
Get LinkedIn with Marjorie Moore  

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