Wendy Dyer has SIZZLE and has enjoyed helping hundreds of nonprofits over the last 22 years find theirs. She has helped pump millions of dollars into the economy – expanding programs and building schools, health centers and cultural places - bringing opportunity to thousands of people. A frequent presenter and trainer, Wendy encourages agencies to find their “sizzle” and embrace her mantra, “People are giving money away, anyway, might as well be to you.”.
On today's show, Wendy talks about the art and science of using emotions in fundraising appeals and how the movement of effective altruism might be changing the game.
Catch up with Wendy at http://www.wendydyer.com/.
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